About client
Snackable, based in Toronto, Canada, is a leading recpe video production agency with a specialized focus on creating on-brand, engaging, and visually captivating content for all social media platforms. The company boasts a team of 20 talented creatives and culinary experts who work collaboratively from remote locations to deliver mouthwatering recipe videos that inspire people to cook better.
Having produced over 3,000+ recipe videos for creators, food startups, and Fortune 500 companies, Snackable's remarkable success is just the beginning of their journey.
Challenges and solution
In response to Snackable's call for a brand evolution, we took on the challenge of infusing playful elements into their identity while staying true to their core values. Our mission was to not only visually distinguish them from competitors but also resonate with their global audience.
The outcome? A fresh visual identity, compelling messaging, and cohesive visuals spread across all communication channels, including social media. Complementing this, we designed an engaging landing page, boosting both audience engagement and conversion rates. Our efforts have solidified Snackable's status as the go-to recipe video production agency, backed by a consistent and impactful brand representation.
Visual identity
Commencing with thorough market research, we delved into understanding Snackable's competitors and target audience. This guided us in creating a robust and unified brand, with a focus on differentiation. Our unique color palette, blending natural and fresh tones, coupled with a versatile sans-serif typeface, ensured consistency across all touch-points. The meticulous attention to detail resulted in a visually captivating and cohesive brand identity that effectively communicated Snackable's personality and set them apart in the market.
Elevating the digital experience
We designed an engaging landing page and optimized the user experience (UI/UX) to amplify their digital presence and drive growth. The carefully crafted landing page showcased their unique value proposition, encouraging visitors to explore their culinary world. With strategic UI/UX elements, we ensured seamless navigation and enhanced user interaction, ultimately increasing conversion rates.
We prioritized aesthetics and functionality, aligning the landing page and UI/UX with Snackable's brand identity and messaging. The result was a visually captivating and intuitive digital experience, solidifying Snackable's position as a premier recipe video production agency, leaving a lasting impression on their audience.
We prioritized aesthetics and functionality, aligning the landing page and UI/UX with Snackable's brand identity and messaging. The result was a visually captivating and intuitive digital experience, solidifying Snackable's position as a premier recipe video production agency, leaving a lasting impression on their audience.
The result
Snackable's revamped visual identity, a collaborative effort with the founders, marks a modern and eco-friendly shift, distinguishing them in the industry. Implementing our guidelines, Snackable achieved a cohesive brand experience, resulting in heightened website traffic, enhanced engagement, and increased sales. Positive feedback from the team and customers highlights the success of our research and design solutions, solidifying Snackable's status as a premier recipe video production agency.
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